Botanical wedding florist website design: Ellery
· 5 min read
Ellery is our botanical wedding florist website design: a calm, airy site that reads like fine-art stationery, with an engraved serif letterhead, sage and fern grounds, and garden photos held in thin hairline frames. On the demo it is dressed as Sorrel Floral Studio, a fictional garden-style florist in Ojai, California, run by a florist named Hattie. The studio, its weddings and its couples are made up, so you can judge the design on its own.
What does Ellery look like?
Ellery looks like a letterpress suite for a garden wedding. The first screen is set like a letterhead on a sage ground: a framed portrait print on the left, and on the right a crest row with the founding year and the city, the studio name in engraved capitals, a dried-rose script line, an italic headline and two buttons. Under it, a strip of photos drifts slowly sideways and pauses when you hover.
Photos are plain rectangles with no rounding, often inside two concentric hairlines. Wherever it can, the design keeps each photo's natural shape, so a bouquet shot stays tall and a long table stays wide.
What colors does Ellery use?
Ellery uses one green family plus a single warm accent. Paper, sage mist and fern stone step from light to deep for the section grounds, moss ink sets the text, forest night carries the dark sections, and dried rose is kept for the script lines. Photo scrims are tinted forest green instead of plain black.
Paper
#fbfaf4
Page background
Sage mist
#edf0e4
Hero, menu bar and alternate sections
Fern stone
#dde3d0
Deeper alternate sections
Moss ink
#3c4a3a
Text and hairlines
Forest night
#1e2b21
Dark sections, buttons and photo scrims
Dried rose
#9a4f45
Script accents
What fonts does Ellery use?
Ellery uses three typefaces: Marcellus for the wordmark, headings, labels, menu and buttons; Spectral for body copy, quotes and italic headline lines; and Mrs Saint Delafield for short script accents. Marcellus has no italic, so italic display lines switch to Spectral, which has real italics. Labels run at 11 to 12 pixels with wide tracking, and the script is kept to names, sign-offs and one heading per page.
Headlines
Marcellus
Engraved inscriptional capitals, like a letterhead.
Body and italics
Spectral
A book serif that reads easy, with real italics for headlines and quotes.
Script accent
Mrs Saint Delafield
A thin flourished script in dried rose, once per section.
The approach section: Marcellus headline, Spectral body, photos at their natural shapes.
How is the Ellery home page laid out?
The Ellery home page runs in ten parts, moving between paper, sage, fern and forest grounds:
- The letterhead hero on sage, with the drifting photo strip below it.
- The approach: a short statement on how the florist works, with photos on either side.
- An about teaser, with the florist's first name in script over the corner of a portrait.
- Real weddings: a numbered list of couples and venues that swaps its photo as you hover, plus a staggered row of photos.
- What full-service means: four points inside a double hairline frame over a darkened photo.
- A testimonial slider.
- A featured-in row, set as type rather than logos.
- The journal: one tall story and two stacked ones.
- The inquiry card, with a postmark-and-stamp mark.
- The footer.
Real weddings as a numbered list. The photo changes as you move down it.
Stacked hairline frames over a forest-tinted scrim.
On a phone, the letterhead stacks: crest row, name, script line, headline and both buttons come first, and the framed print follows. The menu is a dark Menu block that opens a full-screen sage panel with large serif links.
On a phone, who, what, where and the inquiry button all fit on the first screen.
Why does this design suit a florist?
A garden florist sells flowers that look grown, not arranged, and Ellery makes the whole page feel that way. Paper, sage and fern step from light to deep in one green family, so the page feels like a garden, not a website. Moss instead of black keeps the text soft, and one dried-rose script line is the only warm color, so the flowers in the photos stay the brightest thing on the screen.
The structure also follows how couples choose a florist. They want to see whole weddings, so the real weddings list names each couple and venue. They want to know what full-service covers, so that section spells it out in four points. And the inquiry asks florist questions, like the floral budget, the planner's name and a link to a Pinterest board.
Can I get a website like Ellery?
Yes, in its feel, never as a copy. Our templates are a direction to start from, and every site we build is custom: send us a site you love, or point at Ellery, and we build yours around your flowers, your photos and your voice. Ellery is not sold as a template.
Every site comes with:
- A custom, high-end website
- F-Stop CRM included
- Booking built in
- Edits whenever you need them
- The auto blog uploader
- Search set up for Google and AI answers
- Your own portal (analytics and change requests)
- Real support
Read how working with us goes, or see pricing. When you are ready, Inquire now.
For the same quiet luxury in black and white, read about Ivory, our black tie planner design. For warm desert color, see Sienna.
